Denham was founded in Amsterdam in 2008, by British jean maker Jason Denham. Driven by the pioneering spirit of the original blue jeans, the company approaches design with passion and innovation while honouring tradition. Rooted in the West and influenced by the Far East, the Asian spirit runs deep. Driven by the tagline “The Truth is in the Details,” from the initial sketch to the final design and across all touchpoints, the business obsesses over every detail.

The brand’s global retail network grows each year, with stores today located in over twenty countries, including cities like Amsterdam, Tokyo, and Chengdu. Throughout the Denham retail outlets in Amsterdam and Rotterdam, the Mammoth Chair, Mammoth Ottoman and Elephant Lounge Chair from NORR11 grace designated areas of the stores, mostly covered in darker blue tones within rustic, industrial surroundings.